Be Health Happy aims to encourage and develop individual lifestyle choices for a healthier and happier perspective. We’ve created a brand identity which represents a holistic lifestyle approach. The brand is built upon the foundations of growth, inner energy and focus.
A key emphasis while developing the identity was to create a contemporary emblem that could reflect these leading foundations. The predominate emblem can live on its own strongly when required but can also work in tandem with its wordmark. The logo is constructed with the classic serif typeface Chronicle Display and supported by its sans-serif partner Verlag.
Typographic consideration was taken to ensure that the brand promoted a minimalistic, clean look to convey a sense of luxury.
We have developed a soft feminine colour palette to support the emblem shown through ‘Dusty Rose’, which adds balance to the cool shades of grey.
A fully responsive and SEO friendly site has been designed and developed to showcase the service Be Health Happy offers. Photography and image curation play a huge part in within any brand identity. We collaborated with our client on a lifestyle and food photography shoot. By stylizing the food, we were able to to create a gallery of light, minimal and clean images that are in keeping with the brand approach.